More functions, unusual updates and even more elaborate designs. More is more: that's the guiding principle of industrial over-abundance. As a consequence, production processes are becoming increasingly complex and ever more resources are being consumed, which in turn has a growing environmental impact.
Frugal innovation is the answer. This involves achieving more using creative ideas and limited resources. In developing countries, scarce resources provide significant motivation to adopt such an approach. However, climate change means that a change of ideas also makes sense in industrialised countries.
Calls for reliability and sustainability are getting louder. This shift in values is highlighted by the growing interest in degrowth, minimalism and low-tech solutions. From the consumer's perspective, it's not about «less», but about «better».
At the Gottlieb Duttweiler Institute's 18th European Trend Day, internationally renowned pioneers, entrepreneurs and start-up founders will explain how frugal innovation is changing the world and demonstrate which business models have already adopted this problem-solving approach.