«Strategy isn't what bosses do, but what the workers believe in.» Taking this as its theme, the event delves in both theoretical and practical terms into the question of how clubs and associations come up with a unified strategy - and then implement it. It will deal with such thought-provoking issues as:
- Commonly-encountered prejudices and arguments against strategic management of associations
- Strategic processes that connect, create commitment and give direction
- Concrete methodologies for designing strategic processes: SWOT Analysis, Design Thinking Process and externally moderated strategic processes using professional
Expert input, followed by an aperitif
The event comprises a 90-minute expert input session on the subject of «Developing strategies for associations». This will be followed by an aperitif, with the opportunity to network and exchange views.