Those who have the courage to try something new must be prepared for the unknown: agility and flexibility are some of the basic qualities of pioneers. However, the coronavirus pandemic is putting even them to the test. The Laufmeter project, for example, has had to constantly adapt its business strategy over the past eight months, moving from big-audience fashion shows to an online shop. The story of the transformation in 13 images.
The coronavirus presents us all with completely new challenges. This is why the Migros Pioneer Fund accompanies the current pioneering projects individually and offers a helping hand for flexible solutions. In order to provide swift and unbureaucratic assistance for new concepts and ideas in the activity areas that the Migros Pioneer Fund supports, we have adapted our project scouting. For emergency aid and measures to secure livelihoods, we refer to the information points of the Swiss Confederation, the Swiss Arts Council Pro Helvetia and the umbrella organisation swissfoundations.
The Laufmeter pioneering project
Through a combination of street fashion shows and an online store, «Laufmeter» is securing itself a firm place within the Swiss fashion industry in the public's mind. The highlight of the new range is clothes for any figure and size. The pioneering project enables a more conscious use of resources, even in wardrobes.
Find out more about this Migros community involvement initiative - perhaps it's just what you're looking for?
Photo/stage: Anne-Camille Vaucher