Header

HeK: Discovering and understanding media

The exterior view shows the House of Electronic Arts in Basel with a cubic main building tapering upwards and a longer, flat-roofed annex. Photo: House of Electronic Arts, Basel

Project completed

Perhaps more than any other discipline, art reflects our media habits. It focuses not simply on how we view the technology that is changing our lives so radically, but also on how we understand and use it. 

Discovering and understanding media technology

With the support of the Migros Pioneer Fund, House of Electronic Arts (HeK) in Basel is creating innovative, overarching communications offerings in art, media and technology. The impact-oriented formats not only explain the works shown, they also open new channels to media technologies and inspire visitors to form an opinion, join in and explore. As part of the cooperation an actual workshop space was opened next to the museum, for example: the additional door to the museum building symbolised quite literally the opportunity to explore new inroads into art and culture. 

Two museum visitors passing each other in front of a wall projection of binary codes. Photo: House of Electronic Arts, Basel

Touch points with the maker scene

The HeK is dedicated to digital culture and the new art forms of the information age. Children, young people and adults receive an opportunity to explore media technology, make connections and acquire knowledge and skills in this field. The HeK focuses on artistic and pop-cultural practices such as DIY, hacking, appropriation and customising (adapting to personal needs and expectations).

Logo Haus Für Elektronische Künste Basel

HeK

Find out more about this Migros community involvement initiative - perhaps it's just what you're looking for?