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#letsmuseeum: Knowledge packaged in stories

Museum visitors sitting in a circle on the ground, there are works of art displayed on the walls.

Project completed

Swiss museums have more to offer than just the objects and art on display: there are also amazing stories to discover. With the support of the Migros Pioneer Fund, the cultural start-up #letsmuseeum has set itself the task of bringing these stories to a wide audience. 

Imparting knowledge with emotions

#letsmuseeum started life as an independent tour provider for museum tours with a difference. Today, the team draws on its experience and expertise in helping museums and cultural establishments share their knowledge in a new way. Its practical workshops help cultural mediators get to know the world of «emotional storytelling»: they experience how to combine information with entertainment and package (specialist) knowledge in emotionally charged stories. 

Attracting a following through stories

#letsmuseeum also advises establishments and institutions across Switzerland’s cultural landscape on how to reach new audiences through stories and partners them in developing communication formats that are as entertaining as they are personal. This transforms dry information into inspiring emotions, and visitors into fans. 

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#letsmuseeum

Find out more about this Migros community involvement initiative - perhaps it's just what you're looking for?