When it comes to exclusive cloth and yarn, Switzerland enjoys a high reputation worldwide. But the Swiss fashion industry is struggling for greater visibility – both in its home market and on the international scene. To change all that, the pioneering project Mode Suisse has been offering a platform for Swiss design labels for around ten years now, providing a gateway to experts, consumers and international markets.
Fashion shows in Paris and New York
With its media-savvy approach and rigorous criteria for product quality, Mode Suisse is able to build a bridge between Swiss design labels and an international audience. The combination of fashion shows, showrooms, sales and communication events reaches buyers, experts and trade journalists.
In addition to regular events in Zurich and Geneva, Mode Suisse arranges international appearances at the Fashion Weeks in venues from Paris to New York.
Swiss fashion hub
The Migros Pioneer Fund has been supporting Mode Suisse, and therefore the national fashion design scene, since 2012. This hub for Swiss fashion will continue to receive the support of a funding alliance until the end of 2021. Its backers include the Migros Pioneer Fund, the Zurich Silk Association ZSIG, the Hulda and Gustav Zumsteg Foundation and the Swiss Arts Council Pro Helvetia. The 20th edition is planned for autum 2021 in Zurich, Paris, Geneva and New York.
Find out more about this Migros community involvement initiative - perhaps it's just what you're looking for?
Photo / stage: Eduard Meltzer