Plastic recycling: realCYCLE

Waste mountain of coloured plastic packaging

Whether we like it or not: plastic packaging is going to be part of everyday life for a long time to come. However, the consumption of packaging in such vast quantities devours raw materials and energy – and leaves behind huge mountains of waste. RealCYCLE wants to change this: made possible by the Migros Pioneer fund, the project seeks to understand and structure the entire value chain of plastic packaging as a closed loop.

The value-added chain at a glance

RealCYCLE brings all the players in the value-added chain together and provides them with the knowledge they need. In addition, the team initiates pilot projects that show how the recycling of plastic packaging could actually look in practice in a circular future. This conserves resources and reduces the mountains of waste.

realCYCLE Logo


Find out more about this Migros community involvement initiative - perhaps it's just what you're looking for?