Migros founder Gottlieb Duttweiler laid the foundations for Migros’ social commitment over 60 years ago. He firmly believed that economic success goes hand in hand with an obligation to keep giving back to society. We continue to put people at the heart of everything we do. By offering a large number of opportunities to a wide range of target groups, we are helping to build a diverse, open and sustainable society.
Hedy Graber, Head of Cultural and Social Affairs Directorate, Federation of Migros Cooperatives
Continuity in our unique commitment
The idea behind the Migros Culture Percentage goes back to Migros founder Gottlieb Duttweiler. As part of his legacy, the Federation of Migros Cooperatives and the individual Migros cooperatives commit to make an annual contribution to the Migros Culture Percentage. The amount is calculated based on revenue and still levied even in times of declining retail trade.
This possibly unique commitment guarantees the continuity of the Migros Culture Percentage and is enshrined in the Articles of Association. It enjoys equal status with commercial success as one of Migros’ corporate objectives.
The Migros Culture Percentage includes institutions such as the Migros Club School, the Gottlieb Duttweiler Institute, the Migros Museum of Contemporary Art, the four «im Grünen» parks and the Monte Generoso rack railway.
They are another component of our commitment. Here, the Migros Culture Percentage sees its role as that of a driving force and competence centre with experts in specific,selected areas. Partnerships with private institutions and public bodies are an important aspect.
The Migros Culture Percentage also provides funding for highly promising third-party projects.
Access for all
The Migros Culture Percentage helps the population at large to access cultural and social offerings: Read the latest articles to find out about the sheer diversity of what is on offer.
Migros Culture Percentage projects
Migros Culture Percentage in figures
CHF 140 million
are annually invested in the arts, society, education, leisure and commerce.
CHF 5.0 billion
is the total amount the Migros Culture Percentage has injected back into society since 1957.
was the year in which Gottlieb Duttweiler launched this commitment that is unique worldwide.